With $770K In Seed Funding, Playbasis Wants Businesses In Asia To Gamify

TechCrunch

Playbasis , a Thailand-based gamification startup that helps companies engage with customers and employees through cool rewards and social games, has raised $770,000 in seed funding from Ardent Capital, 500 Startups and Axis Capital. The startup plans to use this funding to expand its footprint in Asia this year.

Gamification — the idea of adding game elements to services so younger users are attracted to them — hit the peak of Gartner’s Hype Cycle last year, followed by warnings from the research firm that around 80 percent of gamification apps will end up being losers.

Playbasis and several others including Badgeville and Bunchball believe there’s money to be made, as large and mid-sized customers seek newer ways to engage with their target audience who are mostly the millennials. Already, these gamification startups count Ford, Toyota, T Mobile, Marriott, Samsung and AmEx among their customers.

“I don’t think gamification is…

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Intellectual Property and The Globalization of Big Pharma

The Invisible Opportunity: Hidden Truths Revealed

In Slashdot’s “Big Pharma Presses US To Quash Cheap Drug Production In India,” it states:

“Pharmaceutical Research and Manufacturers of America (PhRMA), are leaning on the United States government to discourage India from allowing the production and sale of affordable generic drugs to treat diseases such as cancer, diabetes, HIV/AIDS and hepatitis. India is currently on the U.S. government’s Priority Watch List — countries whose practices on protecting intellectual property Washington believes should be monitored closely. Last year Novartis lost a six-year legal battle after the Indian Supreme court ruled that small changes and improvements to the drug Glivec did not amount to innovation deserving of a patent. Western drugmakers Pfizer, GlaxoSmithKline, Novartis, Roche Holding, Sanofi, and others have a bigger share of the fast-growing drug market in India. But they have been frustrated by a series of decisions on patents and pricing, as part of New Delhi’s push to…

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Quantified Health Startup Exogen Bio Wants People To “Track & Hack” Their DNA Health

TechCrunch

The quantified health movement is really just getting going, with basic stuff like fitness tracker bands. The potential for helping curious people measure, track, analyse and diagnose aspects of their personal health in the context of their lifestyle choices — potentially in highly granular detail — is almost limitless. It’s also a huge moneymaking opportunity.

Step forward new U.S. startup Exogen Bio, which wants to help quantified health-ers monitor and track their personal rate of DNA damage.

Now, DNA damage sounds horrific but is actually something that happens all the time to everyone’s DNA — think of it as natural biological entropy — albeit, rates vary, from person to person, and can be affected by lifestyle factors such as diet, exercise, exposure to environmental toxins and so on.

Hence the (apparent) value in tracking your personal rate of DNA damage — i.e. if you’re able to contextualise it…

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India budget-2013/14 agri exports likely to touch $45 bln vs $41 bln in 2012/13 | Reuters

CHINDIA ALERT: You'll be living in their world, very soon

India’s Finance Minister P. Chidambaram told parliament on Monday that India’s 2013/14 agricultural exports were likely to touch $45 billion vs $41 billion in 2012/13.

Chidambaram was presenting an interim budget to tide public finances over until a new government is formed after elections due by May.

via India budget-2013/14 agri exports likely to touch $45 bln vs $41 bln in 2012/13 | Reuters.

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Aiming To Be The Coinbase of Europe, Sweden’s Safello Raises Investment Cash

TechCrunch

Billing itself as the “Coinbase of Europe” Sweden based Bitcoin company Safello has raised a $600,000 investment round lead by Bitcoin advocates Erik Voorhees (co-founder of the Bitcoin company Coinapult) and Roger Ver (Angel Investor & Bitcoin evangelist), and participated in by Blockchain.info CEO Nicolas Cary and angel investors Victor & Victor. The startup has also redesigned its site for usability to position itself as ‘safest way into Bitcoin’. The startup plans to go up against major competitors in the shape of Kraken, Bitstamp, Coinbase, and BTC-E.

The cash will be used to grow in Europe and to be a ‘safe harbour’ for Bitcoin. It’s estimated that about half of the Bitcoin exchanges have disappeared since 2009.

To achieve this, Safello has registered itself with the Financial Supervisory Authority in Sweden, a country that together with Germany has been pretty clear about bitcoin taxation, and, of course, a very stable…

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